Home > Author Branding > Building an Author Platform

Building an Author Platform

More and more publishers want to see authors that have existing “platforms,” or essentially an audience of individuals or groups ready to purchase your work. This audience can come through your blogs, Twitter followers, podcasting subscriptions, and/or any other number of resources. Having a platform is another way to help differentiate your work as a writer, increase your chances of securing a publishing deal, and increase sales.

Joanna Penn, of The Creative Penn, has written a free eBook, Author 2.0, that details how to use free or inexpensive social networking and Web 2.0 tools to build your platform. For more details and to download her eBook, visit her website at thecreativepenn.com

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